I am not sure I follow you. By that you mean that CNET installer is a malware because its installing toolbar without disclosing it to the user? Surely StartNow toolbar should not be marked because somebody decides to bundle it. If I take your software and bundle it does it make it malware? I am arguing that all those toolbars do same things, and they should be marked as PUP not as malware as they are not in the same category as viruses.

You want to download, say, Winzip. CNet gives you something else other than just plain Winzip.