Apple can't call an iPad an iPad in China, says court.

Re:Apple can't call an iPad an iPad in China, says court. by martingordon on Wednesday December 07, 2011 @10:31AM (#3324153)

The cost of switching to a different name isn't $0, though. Both the cost and added complexity is significant. Some considerations:

* Cost of finding and registering a different trademark that's available worldwide.

* Cost of developing new marketing materials.

* Cost of tweaking software to use new name.

* Cost of tweaking production lines to print new name on devices and packaging.

* Cost of lost sales due to customer confusion (Chinese traveling to America; Foreigners traveling to China).

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Re:Apple can't call an iPad an iPad in China, says court. by Tyrannosaurs on Wednesday December 07, 2011 @11:02AM (#3324312)

I'm not saying that there are no costs, there clearly are, the most significant of which is brand dilution.

What I'm saying is that $1.6bn is clearly not nothing, not to Apple, not to anyone.

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