So the top voted comment in this thread claims West said "the "people at the Gap" knew about Uvalde". But he actually said "it felt like" that was the case, while adding that "I'm not saying that they did"? I mean, maybe we should just stick to what he actually said. I wonder how accurate the other claims about his claims are.
Second, it's not clear what statement by The Gap he's talking about, but my guess is that this is related to the delayed launch of his product line:
https://www.billboard.com/culture/lifestyle/kanye-west-gap-p...
The "coordinated message" here appears to be "it is bad that children were killed".