Most women I know who use dating sites don't pay much attention to the unsolicited messages they get. Instead, they browse the available men and send the ones they like PMs.

To be honest, its a lot like recruiting - the people sending their resumes to every company on monster rarely get hired for the best jobs. Those jobs instead go to the "good looking" people on LinkedIn, who are approached directly.

No reason this app can't work the same way.

And don't forget, Hot Or Not was an insanely successful dating site.