Seems like every sellout (pun?) TV news personality who writes a book with their face on a giant hardback cover and the last sentence of the book is the title (i.e. "and that truly was _the summer of our dreams_.", "So now we have _the conscience of a nation_", and so on) is deemed a NYT Bestseller. And it's so quick that that credential is printed on the first edition's cover!

I'm sure they list a lot of great books, but if you make it on there you'll be in some pretty shitty company at the NYT Bestsellers gala.