Re:Virtual communication curbs creative idea generation
by bee_rider on Thursday October 13, 2022 @03:54PM
(#33195729)
There of course could be all sorts of clever statistical explanations for two experiments coming up with conflicting results, but a simpler explanation seems to be that these two hypotheses aren't in direct opposition.
The abstract of the first says:
> Our results suggest that virtual interaction comes with a cognitive cost for creative idea generation.
and the abstract of the second says
> Three experiments were designed to test the efficacy of ideation procedures that involved alternation of individual and group idea generation sessions (hybrid brainstorming) as compared to traditional individual and group ideation. [...] The results of the experiments support the original suggestion by Osborn (1953) that the most effective brainstorming process is one that involves a variation in individual and group ideation.
This all seems to fit what common sense would have us believe, right? A mix of alone and group time helps, virtual group time isn't a perfect replacement for in-person group time for some tasks.
The abstract of the first says:
> Our results suggest that virtual interaction comes with a cognitive cost for creative idea generation.
and the abstract of the second says
> Three experiments were designed to test the efficacy of ideation procedures that involved alternation of individual and group idea generation sessions (hybrid brainstorming) as compared to traditional individual and group ideation. [...] The results of the experiments support the original suggestion by Osborn (1953) that the most effective brainstorming process is one that involves a variation in individual and group ideation.
This all seems to fit what common sense would have us believe, right? A mix of alone and group time helps, virtual group time isn't a perfect replacement for in-person group time for some tasks.