> So, maybe instead of focusing on bullying we can just focus on punishing companies that profit from bullying.

This is an extreme take. Yes bullying is is a consequence of society. Don’t be lazy and blame someone else for your societies ills. Especially when the solution is simple: encouraging the use of an alternative. No. RCS isn’t the alternative. WhatsApp, Line, Telegram, Signal, Snapchat, TikTok, Discord etc, etc, etc are all mature, are used widely by the rest of the world (where SMS is practically free to use as well). The easier solution, and much cheaper for everyone is to change behaviour. It’s extremely naïve to think that changing the colour of a bubble will stop this sort of bullying.

I don't think adding RCS support is going to instantly solve all the world's ills but Apple is pretty explicit about their reasoning for not supporting RCS: to create a specific and exclusive messenging experience on their phone. This exclusive experience is causing just another thing kids can be assholes about - they are currently and will forever continue to be assholes about a lot of stuff but this particular one is one artificially created by Apple to benefit their profitability. I'm sure in their internal meetings they like to think that exclusivity will only really affect adults and that we're mature enough not to bully each other (which, we mostly are, since the behavior we most bully as adults is bullying itself) but this exclusivity also affects teens that are far less mature. Personally I'd also love it if everyone moved off SMS/RCS in general since it's billed as an extreme luxury by carriers but I don't know if we can make that happen when Messenger comes pre-installed on iOS devices.

I don't assume that fixing a bubble color will fix all bullying but I do stand by your interpretation that I find that changing the color of a bubble will stop all this sort of bullying.