Nicer screen: with that huge camera cutout it's just ugly.
More solid feel: if you tap the middle of the screen it feels hallow, like a cardboard box.
Better software integration: to make my apple tv to be my home hub or however it is called, I had to look up the answer. I only found the question from 12 years ago with no answer (there is no community in apple universe, just individual customers). I finally gave the answer to that question myself after a week of poking. Horrible sw integration.
Other stuff: you can't move icons where you want (what a joke!), you can't have a link to a picture on home screen, you can't... you can't... you can't... but hey look at that battery not getting drained by nothing!
Better than what, budget phones? Android phones worth half its price have comparable features nowadays. Apple has failed miserably in gaining customers from markets where its hegemony wasn't already established, including the world's largest smartphone markets (China & India). American localisation is absolutely the largest thing going for them.
The only real downside to someone that isn’t a power user is price, and even power users can tweak iOS enough for nearly any use case. An example is that you can currently sideload a virtual machine app from altstore that can literally run Linux with full USBC (or lightning to USB) pass through.