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Re:Why you should never pay for online dating (OkCupid) (2010) by compiler-guy on Tuesday October 11, 2022 @10:17PM (#33171957)
https://pubmed.ncbi.nlm.nih.gov/11483173/ is one such study.

https://plato.stanford.edu/entries/preferences/#Tra has an overview, note especially the paragraph about pair-wise comparisons.

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