Couldn’t tell you about Pacsun’s popularity, but SHEIN is the fast fashion of fast fashion. Absolutely dirt cheap copycat apparel shipped from China with a very liberal return policy.

Lulu and Nike seem very status-oriented and I believe they don’t list on Amazon directly so makes sense there.

Pacsun was big in the 90s, they had stores in a ton of malls that sold mostly clothes from surf brands like Quicksilver and Billabong. Interesting to see it on that list.

SHEIN has a small run just in time manufacturing model. They carry less than two days of inventory and consolidate and airmail from warehouses next to their Chinese factories.

H&M and Zara cannot compete. They order three months ahead, put the majority of their stock on slow sea freight, and throw out half of their stock at the end of season.

Shein has an interesting story behind it.

https://www.euronews.com/green/2022/04/05/welcome-to-the-dar...

https://www.marketplace.org/2022/05/06/business-shein-fast-f...