All that said, I know a lot of people that would be willing to pay a substantial premium for well made goods that were produced domestically. Everyone has experienced just how terrible the goods we source from overseas often are, and if paying double or triple for something means that you get a useful lifespan that's 5 times longer, a lot of people are willing to pay that. There are also a lot of people that would happily pay for goods that they know for certain weren't made in a Sri Lankan sweatshop.
Alternatively, touched on in the article, it could be seen as preferable to get some supply chains entirely inside the US -- would have been nice to have more US mask manufacturing a couple years ago.
They didn't mention any changes to law or trade policy in the article so I guess these companies are looking in the US for economic reasons. They might just see the shortened supply line as worth the US manufacturing costs...
But the profit/price can be the same with higher labor costs if the manufacturing efficiency is improved(due to automation mostly), or costs like shipping and taxes are lower.
The advantage China has had is really factories and supply chains due to investment. Building those factories in the US is totally possible at marginal increases in price, but simultaneously marginal decreases on profit. Having a foreign government borrow/loan all the money to build the infrastructure for your factories simply for the cost of transferring your IP to them seemed like an obvious quarterly profit improvement!
If we started buying stuff made in other countries because it was cheaper, then if we made that production come back to the U.S., wouldn't that mean that the prices would have to go back up? Just a thought experiment, but I'm unable to find a way around it.