Re:Brave browser to start blocking annoying cookie consent b...
by modeless on Sunday October 09, 2022 @06:14PM
(#33145812)
Advertising soda is always worth it without targeting. But advertising jigsaw puzzles might not be. That jigsaw marketing money goes elsewhere, not YouTube, and YouTube jigsaw people don't have a lot of ads for their videos, because nobody else is choosing to specifically advertise on jigsaw videos. Maybe even if jigsaw people do advertise, they don't have a ton of money to spend on ads, so jigsaw content is still hurting. But with targeting, there are effective ads on every video, and content matters more than ad spend targeted at your niche. People choose the content they like by watching it, instead of advertisers choosing the content they like by steering their spending. Because there are far more people than there are advertisers, this promotes more diverse content.
We could continue to make up just-so stories about the effects of targeting on niche content. But I doubt we would convince each other. Is there any research on this topic?
If I manufacture say jigsaw puzzles and I can’t target individuals then I want to link to show up on a YouTuber with puzzle related content. But with tracking I shouldn’t care about the videos content as much and should be happy to show up on cat videos as long as tracking supports the association. That same logic would seemingly extend to any activity with associated products which is basically everything.
On the other hand soda manufactures are presumably less picky and could advertise on both.