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Re:Cassandra at Apple: 1000s of Clusters, 300k Nodes, 100 PB by threeseed on Saturday October 08, 2022 @09:36PM (#33137587)
> Apple is the next big advertising giant

No it's not.

There is no evidence whatsoever that Apple is doing anything other than facilitating ads through their News, App Store, Maps etc properties.

Their revenue will be an insignificant fraction of Facebook, Google etc.

Re:Cassandra at Apple: 1000s of Clusters, 300k Nodes, 100 PB by Tarq0n on Sunday October 09, 2022 @05:47AM (#33139467)
That still creates the same conflict of interests with regard to targeting data that made Google turn consumer hostile over time.