Re:Using machine learning to predict the leads that close
by tl_donson on Thursday October 06, 2022 @01:24PM
(#33111175)
“Working with the medium group gave the biggest uplift.”
Anecdotally, I’ve seen the same thing in a B2C context. The uplift in the highest probability group was so bad that we would leave those leads alone completely, even though the marginal cost of an email or sms is basically 0 as a % of revenue from a successful conversion.
Anecdotally, I’ve seen the same thing in a B2C context. The uplift in the highest probability group was so bad that we would leave those leads alone completely, even though the marginal cost of an email or sms is basically 0 as a % of revenue from a successful conversion.