I'm sure machine learning has already been introduced in one way or another in almost all of Google's services. But the implementations are mostly in the backend and enhancements like better recommendations that don't jump out as incredible leaps in artificial intelligence. They are almost exclusively incremental rather than radical innovations, quantitative and not qualitative improvements.

In terms of machine learning technology that introduces truly novel innovations Google's product portfolio is notable barren. For instance the incredible powerful potential for image generation these new diffusion models open up, who's models will the world use to explore the potential and start using this technology? Google's model with the intense, though imperfect, effort that goes into addressing questions of bias and abuse? Or the model bankrolled by an ex hedge fund manager who probably put a bit less thought into addressing these questions?