The original point was that you might loose access to purchased movies because the licensing doesn't allow you so watch it from a different locality.

This is currently untrue for Apple/itunes and that's the only point they made.

There are currently no hoops for anyone to jump through unless you want to sidestep the law or licensing agreements, which is another discussion entirely.

Potential buyers still have to consider the original point however, as even if Apple doesn't enforce it currently, there is no assurance that it won't in the future. And there is no guarantee that it's gonna be the same if theyre buying on another platform.

Didn't Google and Amazon have competing platforms for example?