Most certainly there are cables that are much better than the ones Apple is selling. I’ve been an iPhone/iPad user for more than 10 years and I no longer use Apple cables because they are gone in 6-8 months. This is an issue they had from the very beginning and which they utterly ignored.

In contrast, I bought an usb-c cable from one plus 5 years ago, which is still in perfect condition. With the iPhones, I use cables from some company (forgot the name) that have lifetime warranty. I swear I could tow my car with those, _for the same price_