Re:Apple’s ad business set to boom on the back of its own an...
by yazaddaruvala on Monday October 03, 2022 @08:24PM
(#33075359)
My guess, knowing nothing: Apple will drop the AppStore payments commission to 3% (for the first $X MM of payments).
I don't love Ads based rev stream, but Apple needs some revenue source for the AppStore. Currently the 30% of virtual goods payments is getting a lot of scrutiny. They have already started to reduce it to 15% in many cases. It just makes sense that this will get reduced to 3% over time.
Apple is pivoting to Ads so that they can reduce the % without much of an impact to their top and bottom line.
I don't love Ads based rev stream, but Apple needs some revenue source for the AppStore. Currently the 30% of virtual goods payments is getting a lot of scrutiny. They have already started to reduce it to 15% in many cases. It just makes sense that this will get reduced to 3% over time.
Apple is pivoting to Ads so that they can reduce the % without much of an impact to their top and bottom line.