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A comment on Apple’s ad business set to boom on the back of its own anti-tracking crackdown. Parent comment

Re:Apple’s ad business set to boom on the back of its own an... by pkaler on Monday October 03, 2022 @04:50PM (#33073494)
> I'm not familiar -- do you have to actively consent to Apple's tracking too?

It's called App Tracking Transparency and there is a scary prompt when Facebook/others do it. It's called Personalization and a friendly prompt when Apple does it.

[ Parent | on HN ]
Re:Apple’s ad business set to boom on the back of its own an... by selsta on Monday October 03, 2022 @06:52PM (#33074763)
These two are not the same thing. Every app is allowed to serve you personalized ads, without asking. ATT is about cross app/site tracking between other companies, which is something Apple has never done.
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