Apple’s ad business set to boom on the back of its own anti-tracking crackdown

Re:Apple’s ad business set to boom on the back of its own an... by avianlyric on Monday October 03, 2022 @04:34PM (#33073305)

Apple blocked targeted ads based on track individuals, and collecting personal data. There are plenty of ways of serving targeted ads without the tracking.

The most obvious approach is content based targeting. If someone is reading an article about baby names, put ads for baby clothes next to it. If there’re reading an article about cloud infrastructure, put an AWS ad next to it.

People managed to make and sell perfectly good adverts long before Facebook and Google came along. Have you never noticed that every advert in a trade magazine targets people in that trade?

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Re:Apple’s ad business set to boom on the back of its own an... by ec109685 on Monday October 03, 2022 @04:40PM (#33073384)

They didn't block targeted ads based on collecting data. Facebook can collect all the personal data they want and use it for advertising.

What they can't do w/o consent is collect data from third party apps and use that to target users in other apps.

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Re:Apple’s ad business set to boom on the back of its own an... by robbyking on Monday October 03, 2022 @04:43PM (#33073428)

I understand your point, but there's a difference between ads targeting specific audiences and ads targeting specific individuals.

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