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A comment on Apple’s ad business set to boom on the back of its own anti-tracking crackdown. Parent comment

Re:Apple’s ad business set to boom on the back of its own an... by disgruntledphd2 on Monday October 03, 2022 @03:51PM (#33072738)
Let's be clear though, the information FB got was always a subset of what Apple got, so it's a little invidious of them to ban cross app tracking for everyone else except for them.
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Re:Apple’s ad business set to boom on the back of its own an... by dwaite on Monday October 03, 2022 @09:28PM (#33075806)
I'm not quite sure what you mean, unless you are talking about all data seen by Safari (e.g. browser history)
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Re:Apple’s ad business set to boom on the back of its own an... by disgruntledphd2 on Tuesday October 04, 2022 @04:00AM (#33077635)
The vast majority of what FB saw (and used to optimise) was first open as a proxy for install, and purchases because they make companies money.

Apple have all of this data (in fact, it's automatically collected and much better quality) because they own the platform on which the data is collected. Therefore, Apple can supply the same services as FB (on iOS only, obvs).

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