Re:Apple’s ad business set to boom on the back of its own an...
by cush on Monday October 03, 2022 @02:25PM
(#33071607)
> but isn’t targeted ads better than wholesale bombardment?
Better by what measure? Not at the expense of privacy. Where is the data going? Who is it being sold to?
Sure, American TV ads are annoying, but they're predictable and sometimes entertaining. American TV ads are so inefficient that they need to work for your attention.
One issue with targeting is receiving antidepressant ads, knowing the algorithm knows that you're depressed. Or receiving baby ads when the algorithm knows you were expecting, but doesn't know you had a miscarriage. There are countless examples of targeting being a danger to the public as well, being used for very effective misinformation campaigns.
Better by what measure? Not at the expense of privacy. Where is the data going? Who is it being sold to?
Sure, American TV ads are annoying, but they're predictable and sometimes entertaining. American TV ads are so inefficient that they need to work for your attention.
One issue with targeting is receiving antidepressant ads, knowing the algorithm knows that you're depressed. Or receiving baby ads when the algorithm knows you were expecting, but doesn't know you had a miscarriage. There are countless examples of targeting being a danger to the public as well, being used for very effective misinformation campaigns.