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A comment on Apple’s ad business set to boom on the back of its own anti-tracking crackdown. Parent comment

Re:Apple’s ad business set to boom on the back of its own an... by onepointsixC on Monday October 03, 2022 @02:21PM (#33071554)
This is misleading.

Apple limits third party tracking without user's consent by both calling it as third party tracking and having it opt in, while Apple's tracking is "personalization" that is opt out.

It's absolutely a dark pattern meant to destroy non apple advertising while making the owners of the OS the only real way to advertise on it. It should be clamped down hard.

[ Parent | on HN ]
Re:Apple’s ad business set to boom on the back of its own an... by malshe on Monday October 03, 2022 @03:57PM (#33072819)
> while Apple's tracking is "personalization" that is opt out.

For about a year this is no longer true.

[ Parent | on HN ]
Re:Apple’s ad business set to boom on the back of its own an... by JimDabell on Monday October 03, 2022 @04:40PM (#33073385)
> Apple limits third party tracking without user's consent by both calling it as third party tracking and having it opt in, while Apple's tracking is "personalization" that is opt out.

You just seem to be skipping over the fact that Apple is not a third-party here. The user has a direct relationship with them.

> the only real way to advertise on it.

The advertising industry has existed for over a hundred years without pervasive third-party tracking. Pervasive third-party tracking is not “the only real way to advertise on it”.

[ Parent | on HN ]