Re:Apple’s ad business set to boom on the back of its own an...
by AlexandrB on Monday October 03, 2022 @01:18PM
(#33070606)
> Everyone has to suffer to through those stupid viagra and antidepressants ads because there is no targeting.
This is no worse than suffering through "Raid Shadow Legends" ads because I have a "gamer" bit flipped somewhere in Google's profile of me. 99% (or even 100%) of stuff advertised to me is hot garbage, even if I'm in the right demographic for the product.
The problem is that targeting is only part of the equation of what you see. The other part is the advertiser's budget. And companies that spend big on marketing are often either selling digital crack (e.g. gacha games, scams, gambling) or simply have the most capital
investment (startup of the week, manscaped, Nord VPN, etc.). Neither scenario is a good signal of quality. As a result, the safest approach as a consumer is to ignore all ads.
This is no worse than suffering through "Raid Shadow Legends" ads because I have a "gamer" bit flipped somewhere in Google's profile of me. 99% (or even 100%) of stuff advertised to me is hot garbage, even if I'm in the right demographic for the product.
The problem is that targeting is only part of the equation of what you see. The other part is the advertiser's budget. And companies that spend big on marketing are often either selling digital crack (e.g. gacha games, scams, gambling) or simply have the most capital investment (startup of the week, manscaped, Nord VPN, etc.). Neither scenario is a good signal of quality. As a result, the safest approach as a consumer is to ignore all ads.