I think the selling points are supposed to target plugin authors, and people who like to use a ton of plugins.

However, I would imagine that well over 90% of Vim users don't use a single plugin. At all. They defined some look and feel defaults in a ".vimrc" file 10+ years ago, and never thought about it again. At least that's my user profile, anyway.

So to me, the NeoVim story is mostly Internet drama, about some salty devs who didn't get their patches merged and have been publicly jihading ever since. It's not enough to merely use NeoVim, you have be angry about it.