I totally feel this in non-gaming spaces too— like, how much effort do I really want to put into "starring" my favourite shows on Netflix to help them recommend me stuff? Is it worth the bother of trying to do anything more than the bare minimum as far as organizing my Spotify tunes into manually-curated playlists? Adding annotations to pictures on Google Photos or Facebook?

When you don't own anything and it could all disappear in the blink of an eye, it's hard to feel like it's super worthwhile investing.