what's also important here is that people are very invested in the ownership of their games, probably more so than they are of their films/their music. 'your games' are intrinsically tied to your saves in those games; your characters, your items, all the bullshit grinding you did once and never want to have to do ever again. in a very real sense, "You" are in your games in a way that isn't true of movies or music or the other formats of media that have been relinquished to the cloud.