In the context of cryptographic protocols we sometimes use "privacy" to refer to the notion of "confidentiality". The latter is, I think, a cleaner word that avoids the collision with human notions of privacy.

In this case the real danger is that the availability of "privacy-preserving technologies" like FHE, MPC and Differential Privacy will actually do more to undermine human privacy than all the non-confidential tech that come before. This will mostly occur by allowing corporations to build sophisticated statistical/ML models using data that would previously never have been allowed out of its confidential silo.