Ask HN: Are ad revenue still a viable way to monetize an app in 2022?

Re:Ask HN: Are ad revenue still a viable way to monetize an ... by urbandw311er on Tuesday September 27, 2022 @05:27PM (#33001339)

Yes, but only with significant numbers of active users ideally DAUs.

Our app has several hundred thousand MAUs and we make about two cents per month per active user. Margin on this is about 50%.

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Re:Ask HN: Are ad revenue still a viable way to monetize an ... by samspenc on Wednesday September 28, 2022 @12:51AM (#33004353)

Thanks for sharing some numbers. Assuming 500K MAU, that means around $10000 per month or roughly $120K per year in revenue? And with 50% margin, sounds like you spend around $60K per year to keep the app (and related backend service) up and running?

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Re:Ask HN: Are ad revenue still a viable way to monetize an ... by urbandw311er on Wednesday September 28, 2022 @02:48AM (#33004940)

Based on 500k MAUs that’s correct. There is seasonal variation in eCPM rates to bear in mind, and any long term trends in eCPM for the territory where your users are based.

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