You divide the cards stack in two and put the top part at the bottom of the other part (which was the bottom part and will be now the top). The relative order of the cards is maintained: you don’t shuffle them. But if you cut them in this way several times, it obfuscates the original location of the cards (as it’s in practice impossible to follow their position changes) so you can’t tell who put which card where. Therefore the final arrangement, when revealed, is anonymized.