My first thought was that this is chatbot like functionality. I'm now desensitized to chat bots on websites. As soon as I hear their chime I look for the chat window to close it.

My second thought was when Microsoft used to integrate feedback in their desktop apps.

But, it's an integrating concept to use radio buttons for quick engagement is a great approach. Compared to the previous two examples, this seems much more focused. Seems like a great way to get quick feedback!