As long as the fire continues to burn, the best firefighters in the world couldn't extinguish it.

But the marketing departement isn’t the firefighters. They’re the marketing of the parks departement. Once the firefighters put the fire out (Google engineering stops haphazardly killing products), marketing can attract people to the parks again (Google marketing attracts people to their services).

I feel like I'm missing some information here. Is it the engineering team that kills projects? I would think whoever's controlling the funding has their hand on the plug...