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Re:Amazon built a new unit to fix its engineering culture by sokoloff on Wednesday September 21, 2022 @09:50AM (#32925131)
Jassy has used the "builders" term for years while leading AWS. It was a central theme in many of his keynote speeches. I think it was chosen specifically because it was not an industry-standardized (and watered-down) term.

https://aws.amazon.com/builders-library/ among many other AWS docs that use the builders language.

Re:Amazon built a new unit to fix its engineering culture by socialismisok on Wednesday September 21, 2022 @10:49AM (#32925969)
That language predates Jassy, it was there back around 2012 at least.
Re:Amazon built a new unit to fix its engineering culture by Cipater on Wednesday September 21, 2022 @02:21PM (#32929101)
Andy Jassy's been at Amazon since 1997 and headed AWS from its inception.
Re:Amazon built a new unit to fix its engineering culture by rawrenstein on Wednesday September 21, 2022 @11:35AM (#32926614)
Predates Jassy? He has literally worked at Amazon for decades and most of that on Amazon Web Services.
Re:Amazon built a new unit to fix its engineering culture by socialismisok on Wednesday September 21, 2022 @07:25PM (#32932963)
Predates Jassy running Amazon.