Yeah, for sure, a lot of traditional freight forwarders and 3PL providers don't have fancy API's and tracking. But there are certainly a lot that do. And some of those have vertical integration (and therefore potential for massive internal cost savings). I'm not seeing the potential for market disruption in comparison to these players, other than perhaps the massive cash injection Flexport has that these companies don't.

To me, the story of Flexport is, "We spent 1 billion dollars, and now we have a profitable Freight Forwarder", which for sure is an amazing success story because that is not easy, but also all their competitors are in their own way pretty amazing.