Great idea but right now, I think far too much real estate on the face of the watch is not a screen. The digital part should be flush with the border instead of effectively having two strokes around the screen. That alone would make me wait for another version.

Here are examples I would try doing

http://www.timefy.com/en/design/420-watch-i-steel-by-flemmin...

http://www.timefy.com/en/design/599-slip-watch-white-by-non-...