Depends what you mean by a lot
It's amusing how people feel bluffing in poker is the human element, but top poker AIs bluff more frequently than most humans
Good bluffs are when your range beats your opponent's range. Which gets back to your point, which is that you can do some pretty awful things to someone when your hand is outside the range they're putting you on
Both games rely on disguising the real play you want to make. Slow playing the best hand in poker, or making non-standard moves in chess to throw your opponent off.
You see this in all sports/games. In basketball/football a team will run their best player away from the real play. In Jiu-Jitsu I'll fake a choke I have no intention of seriously trying in order to force someone to defend and move their arm - which is what I wanted the whole time.