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Re:YouTube ads appear to be ramping up, with as many as 10 u... by smileysteve on Thursday September 15, 2022 @10:12PM (#32861238)
Google's top risk is to Ads; much of Alphabet's purpose was to force each unit to find a monetization strategy; you're seeing this with nest, YouTube, workspaces, storage, music.

And then you're seeing it in their earnings call. (Though it's still a small percentage of revenue)

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