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Re:Earth is now our only shareholder by alasdair_ on Thursday September 15, 2022 @06:23PM (#32859209)
>associated them with Silicon Valley bro types

Patagonia themselves dislike this association, going so far as to refuse to make clothing for many of these people.

https://gizmodo.com/patagonia-will-stop-selling-those-horrib...

Re:Earth is now our only shareholder by nerdponx on Thursday September 15, 2022 @07:41PM (#32859972)
And the reason the bros like it is because it's legitimately good quality and it looks good. You can wear it on the slopes and keep it on at après-ski, so to speak.

Also, my personal endorsement: I love my Patagonia fleece vest. I got mine used on Ebay 7 years ago and it has held up that long.