Ironically, some of that military money would go back to Patagonia, through their discretely-held control of the current PCU contract, under which they provide a government-spec'd 7-layer uniform system to special operations units. They haven't always held the contract, and may not hold it in the future, but I always found that fact about Patagonia's business somewhat interesting, mainly due to the public obfuscation, and the perceived distance between the particular product, and Patagonia's "brand identity".

Now I need to go wash the fact that I just used "brand identity" in a sentence off my hands.