YouTube currently testing 5 to 10 unskippable ads before video starts

Re:YouTube currently testing 5 to 10 unskippable ads before ... by i67vw3 on Wednesday September 14, 2022 @09:22AM (#32836802)

Like the above sites, later on you will need to buy Youtube Premium Pro to actually get ad free youtube experience. Later on the current premium will definitely have ads.

[ Parent | on HN ]

Re:YouTube currently testing 5 to 10 unskippable ads before ... by _fat_santa on Wednesday September 14, 2022 @11:13AM (#32838388)

I would argue that Youtube, while being a video streaming service, is fundamentally different than Disney+, Hulu, Netflix, etc.

Biggest difference is YT does not incur production and distribution costs (ie distribution rights). Creators on YT upload their videos and YT only pays out when they also make money off the ads.

So if a creator made a video and published it on YT and the thing got 10 views and no ad-revenue, the only cost for YT is the infra costs. Contrast that with a company like Netflix where they purchase rights to a film or TV series that flops.

[ Parent | on HN ]

Re:YouTube currently testing 5 to 10 unskippable ads before ... by i67vw3 on Wednesday September 14, 2022 @12:25PM (#32839470)

What you said is true to some extent, but youtube also makes their own youtube originals.

https://support.google.com/youtube/answer/6358146?hl=en

It also has youtube gaming where they pay streamers (buy out streamers at once) via contract just like Netflix buys rights for movies and tv shows.

https://www.polygon.com/23053800/sykkuno-youtube-deal-stream...

[ Parent | on HN ]

Re:YouTube currently testing 5 to 10 unskippable ads before ... by sofixa on Wednesday September 14, 2022 @09:45AM (#32837089)

And who would pay for Premium non-Pro? The situation really isn't comparable because YouTube is already available for free with ads. Paying to get less ads isn't a great value add.

> Later on the current premium will definitely have ads.

I take it you work on the strategy of YouTube?

[ Parent | on HN ]

Re:YouTube currently testing 5 to 10 unskippable ads before ... by i67vw3 on Wednesday September 14, 2022 @12:19PM (#32839360)

> And who would pay for Premium non-Pro? The situation really isn't comparable because YouTube is already available for free with ads. Paying to get less ads isn't a great value add.

To get Youtube Original content like Kobra Kai (it moved to netflix in the end)

https://deadline.com/2020/06/cobra-kai-moves-netflix-youtube...

Or for non-premium user will get 5 ads before start of video whereas Premium user will get 1 ad before videos and get youtube originals, background video playback, download videos, youtube music etc. And Youtube Premium Pro users will get all other benefits of Premium users with one extra feature of going completely ad-free.

[ Parent | on HN ]

Re:YouTube currently testing 5 to 10 unskippable ads before ... by JohnFen on Wednesday September 14, 2022 @06:26PM (#32844277)

> To get Youtube Original content

Do a lot of people want that?

I subscribe to YouTube premium but I've never been tempted to watch any of the original content. None of it is what I go to YouTube for. But I'm a sample size of one.

[ Parent | on HN ]

Re:YouTube currently testing 5 to 10 unskippable ads before ... by JohnFen on Wednesday September 14, 2022 @01:33PM (#32840470)

But if that's the direction they go with, why would they bother offering just plain YouTube Premium? It would have no value proposition at all.

[ Parent | on HN ]

Re:YouTube currently testing 5 to 10 unskippable ads before ... by i67vw3 on Wednesday September 14, 2022 @10:51PM (#32846398)

I have replied with my reasoning in this comment thread. Check it out.

[ Parent | on HN ]