So I went back as soon as I could a few days later, walked to that intersection and up that road, about a hundred meters.. and the shop was not there. There was nothing on that corner. I thought I was losing my mind, or at least I had managed to mess up something.. after that I started out from every bridge on the Tiber, walked to the nearby major intersection, and up whatever street in the right direction. Nothing.
I continued my search for years after that whenever I came back to Rome, but I never found the shop. At that time I didn't really want to buy the coffee machine anymore, I just wanted to solve the mystery.
Obviously (if I think logically) there's a natural explanation, but it still comes back to me now and then, all these years later. Back when I read that Pratchett book in your link, which went into details about how a Wandering Shop behaves, I suffered major déjà vu!