A name is usually not enough to determine which library/framework is best for you. This is the _illusion of transparency_ that the author talks about. How would you rename React and Angular such that developers could tell at a glance which one to use? If it's going to require further investigation from the user's part, better to give the project an opaque name to make it clear that further investigation is necessary.

when I'm looking for a css minifier, I sure as hell don't want to wade through weirdly names projects that "require further investigation".

And definitiely not inside the company I work at

Edit "And I will never know love because of Galactus" https://www.youtube.com/watch?v=y8OnoxKotPQ