Because everybody I know who's bought a VR headset (any brand) lets it collect dust after a month, and I don't think that's a fluke. Buying a VR headset is not using a VR headset.
The company sure has reputational issues, but as much as people hate it (I have my own deep issues with it), it's not stopping the larger masses of people from using their products. In fact, >85% of humans (ex-China) with an Internet connection to their apps and >70% of VR headset purchasers.
Whether VR is a fad, people who buy headset find long-lived utility from them or the push is a good/bad bet for $META is unrelated to what I meant to say, which is their reputation is not stopping them from currently dominating the VR space (non-premium only so far, but maybe with Cambria). Doesn't seem reasonable to think the 7-8 digits of current VR enthusiasts are less morally principled then the 9-10 figure masses would be.
As for that new intuition, what good reason is there to believe Oculus headsets are so vastly underused after-purchase compared to competitors? And what has that to do with Meta's reputational issues?