This was the question I asked myself that totally changed how I thought about sales and marketing people.

I cannot do sales, I do not want to do sales, but if I want a job someone needs to do sales. To me sales looks like an awful job, but some people really get a kick out of it and I'm glad they do because otherwise I would earn a lot less than I do.

We love to think that "if we build it they will come" but the reality is very different, and most of us work for companies that would struggle to grow without some form of sales or marketing operation, no matter how good the product might be.