As an aside, I've noticed a common and extremely effective strategy frequently used by the alt right and other fringe ideological groups (not just in American politics but also in Europe and basically everywhere) is to first stir up a big stinky controversy, wait for the predictable social media overreaction, and then to just withdraw and completely refuse to engage, making their critics look like a bunch of lunatics raving at windmills (because the over-reaction is a hundred times much more public than the controversy), while also keeping the critics on their back foot, always reacting rather than acting on their own terms.

In practice: The abstract entity KiwiFarms takes all the shit, very few of the people actually constituting its membership seem to take much flak; meanwhile its critics look completely unhinged, even though they're absolutely right and KF is incredibly reprehensible, they still do their best to undermine the credibility of their own cause by acting and behaving like a frothing at the mouth lynch mob much more interested in power-tripping and revenge than truth and justice.

The strategy is straight out of Sun Tzu on how to deal with a stronger army, and I haven't really seen any examples of anyone handling it well.