Alright, cool, a consultant. And then…
> Sri Lanka (where I currently live and run a bakery business),
And suddenly a bakery business.
I wish my life one day would be as interesting as yours. HNers are quite interesting.
On topic, FoodPanda is another popular one I’ve seen in Asia. And yeah, the markup for all of them seems to be close to your stated range. Though, it seems that Grab’s delivery fee changes depending on the number of available drivers (motorcyclists?) unlike their competitors like FoodPanda which is static from my experience.
Things tend to be cheap in Sri Lanka, and rent isn't really that expensive, so it was not that difficult to start the business.
The bakery is mostly for the excitement, although it is turning profit so I'm not complaining. I'm only investing and and involved in a small level, with a chef and a manager I hired. But it was a wonderful experience arranging stuff from ovens and mixers to signboards and corrugated boxes, with all minor details in between.
Things tend to be cheap in Sri Lanka, and rent isn't really that expensive, so it was not that difficult to start the business.
To be fair amount the margin, the drivers are paid for completing 20, 50, 100, ... deliveries, which is the bigger portion of their income.
In Indonesia, Grab and Gojek both charge 20-30%, if I'm not mistaken. In Vietnam, Grab, Gojek, and Baemin all charge about the same too. I have lived in Indonesia and Vietnam, and have seen the very same shop marking up the delivery fee into the food. I imagine this is a common practice in Asia at least.