In my personal opinion, it's a figurative memento mori (I said FIGURATIVE) to some people who get a little full of themselves and think they're untouchable, and may in fact be consistently proven right by greater society as in Keffals' case (remember this person just earned around $100,000 Canadian in a GoFundMe campaign in one week). It's a reminder that this person, too, is human and is living a messy life on Earth just like the rest of us.