Prediction markets are an interesting alternative solution. If people can make money by correctly predicting the outcomes of experiments, and you have a way to prevent profit-driven bias impacting outcomes (e.g. independent experiment designers and performers, and the performers can't participate in the market but maybe get a cut of the transaction fees so that more "interesting" experiments get performed), then you get a pretty different research dynamic.

(I am paraphrasing Eliezer Yuskowsky here, specifically a small part of his NSFW and frankly weird collaborative fiction Mad Investor Chaos.)