I'd rather code web-apps than Win-API apps. I'd rather code OSX apps than web apps. But mostly, I'd rather live in a tent than become a multi platform installer/GUI porting expert. There are enough more interesting (or less painful) jobs around for the people who are good enough to do a good job of that. But you might be able to pick up a former banking coder now, and those guys are mostly pre-demoralized :)