Great post! I would like to add, that Diess seemingly understood at least the strategic importance of this and invested heavily. The execution is (until now) just very bad. The German brands don’t “get” software the way e.g Tesla does. Funny enough, Musk said that Tesla is not even all that great in Software (exclude FSD). It’s just everybody else is so much worse. There is a great divide between them who feel software on a visceral level and those who don’t